Resources
Everything we're building for you, one click away.
Key Messaging
Positioning, messaging pillars, and voice for Athletic Form.
Keyword–Page Map
Target keywords mapped to the pages that should win them.
Site Structure Recommendations
Proposed IA and URL structure for athleticform.us.
Athletic Form Website
The live site we're optimizing — athleticform.us.
Content Intelligence Dashboard
Live Looker Studio reporting view.
Content Planner
Live content planning doc and editorial calendar.
Peec Project
AI search visibility tracking for Athletic Form.
Where the AF community lives — content source material.
Google Business Profile
SODO location — 2946 1st Ave S, Seattle WA.
Scope of Engagement
1 of 8 complete
Key Messaging Workshop
AI Prompt Monitoring
Site Structure Recommendations
Keyword–Page Map
Set up 3 custom GA events (trial signup, text us, pricing view)
Content Planning — 2 pages/month
Content Intelligence Dashboard
Local SEO foundation — Google Business Profile optimization
Questions & Next Steps
- Give full admin access to GA4 and Google Tag Manager to info@searchtosale.io
- Grant GA & GSC access for our service account (so we can set up the dashboard): sts-pipeline@virtual-nimbus-487701-m9.iam.gserviceaccount.com
- Grant manager access to the Google Business Profile for the SODO location
- Add us as a contributor in Squarespace so we can implement site structure and on-page changes
- Can we get membership signup data (trials started, conversions to paid) by source?
- Team to review the AI prompt list and confirm the final 25
Goals
- TBD
Key Notes
- Founded in 2013 at Cal Anderson; now 10,000 sq ft in Seattle's SODO district.
- The 1-week free intro membership is the primary conversion event — every page should lead there.
- Community and culture are the differentiator, not equipment — messaging should lead with people.
- Text-to-signup (206-339-9266) is a major contact path and needs to be tracked as a conversion.
- Site runs on Squarespace, so structure changes need to work within template constraints.